How I Can Help

Whether you need to improve an existing product, redesign a workflow-heavy experience, or bring consistency to a growing interface, I work across UX, UI, and product structure to make digital products clearer and easier to scale.

UX/UI for complex products

I design dashboards, onboarding flows, internal tools, and workflow-heavy interfaces that help users move through complex tasks with more clarity and confidence.

Product redesigns and workflow improvement

When a product feels confusing, inconsistent, or too dense, I help simplify the experience, improve structure, and make core flows easier to follow.

Design systems and scalable UI foundations

I create reusable patterns, component foundations, and cross-product consistency that help teams ship faster with less rework.

Freelance design support for growing teams

I work closely with founders, product managers, and engineers from discovery to delivery, bringing product thinking, UI/UX depth, and a practical approach to implementation.

Selected Work

UI/UX case studies focused on complex workflows, clearer product structure, and scalable digital experiences.

FINVIA Wealth Navigator

Centralizing a fragmented advisor workflow into one clearer product

FINVIA Mobile App

Simplifying a dense portfolio experience into a more usable mobile product

FINVIA Investment Platform

Simplifying Access to Alternative Investments

LIQID Private Equity Onboarding

Designing a high-stakes onboarding flow that feels more manageable step by step

LIQID Client Dashboard

Turning an early MVP dashboard into a clearer, more mature client experience

Point of Sale Redisgn

Redesigning a web-based POS for Android, stronger workflows, and future scale

Why clients work with me

I simplify complexity

I’m strongest in products with dense information, multi-step workflows, or unclear structures. I turn fragmented experiences into flows that feel more usable and more focused.

I think beyond screens

My work is not only about making interfaces look better. I focus on how the product works, how decisions are made, and how users move through the experience.

I build for scale

I design systems, reusable patterns, and stronger UI foundations that help products grow with more consistency and less rework.

I work closely with product and engineering

I collaborate early, think through constraints, and shape solutions that are realistic to build without losing sight of user needs.

About Me

Hi I'm Inbal.
I’m a senior UI/UX designer focused on complex digital products.
I help companies turn fragmented workflows into clear, usable experiences across dashboards, onboarding, internal tools, and client-facing platforms.

My work combines product thinking, interaction design, and scalable UI systems, with a strong focus on making dense products clearer and easier to use.

I work closely with product managers, founders, and engineers to shape realistic solutions that balance usability, business goals, and implementation constraints.

How I work

I adapt to the team and the stage of the product, but my process always starts with understanding the problem before touching screens.

Understanding the workflow

Before any screens, I map how the product works, where it breaks, where users lose confidence, and what the real problem is beneath the surface request.

Structuring the problem

Most complex products don't have a visual problem. They have a structure problem. I work through IA, user flows, and decision points before touching UI.

Designing and testing

I move from low-fidelity structure to detailed UI in stages, using prototypes to pressure-test flows and iterating on what breaks.

Iteration and handoff

I work closely with engineers throughout, not just at the end, so constraints shape decisions early and the handoff holds.

Motion & Campaign Design

I also support teams with motion, campaign, and visual communication work when the goal goes beyond product UX/UI. I help brands and teams create clear, polished visual assets for campaigns, launches, events, and ongoing communication.

From social media and digital ads to print materials, presentations, and motion design, I support marketing teams with brand-aligned creative work that helps messages feel clearer, stronger, and easier to use across channels.

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Need help improving a product that feels too complex, inconsistent, or hard to scale?

I work with startups and growing teams on UI/UX, workflow redesign, and scalable design systems for digital products that need more clarity and stronger structure.

Let's Talk!

Tell me a bit about your product, team, or design challenge, and I’ll get back to you.
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