
Brand reveal video created for FINVIA to support the launch of the new visual identity, showcasing the transition from the previous product design language to the updated experience across the platform.
Explainer video created for FINVIA to guide clients through the platform registration process using motion graphics, product visuals, and step-by-step onboarding communication.
Product explainer video for Tethys combining motion graphics, visual storytelling, and product communication to present the it in a clear and engaging way.
Motion graphic concept video created for Valiber to demonstrate scroll-based HTML5 website animations and interaction behavior for development handoff and implementation guidance.
Brand story commercial for Shenkin Hotel combining stop-motion-inspired visuals, on-location photography, and motion graphics to communicate the boutique hotel experience.
A curated selection of motion graphic projects I worked on over the years, including commercials, event videos, brand videos, logo animations, campaign assets, and visual storytelling pieces.
As a freelance consultant for Maccabi Tel Aviv F.C.
I led the visual direction for a full season after winning the club’s design tender.
I was the main point of contact for all design-related work, collaborating closely with marketing, content, and video teams while leading two supporting designers.The work included fan engagement campaigns, shirt launch visuals, motion-supported content, social media assets, stadium branding, matchday communication, event materials, and print production across digital and live environments.
The focus was on creating consistent, fast-moving campaign systems that could support the pace of a live sports brand while keeping the visual language clear, recognizable, and adaptable across formats.
Selected through a public tender to lead the design direction for a domestic tourism campaign for Tel Aviv-Yafo Municipality in collaboration with the Ministry of Tourism.The work included campaign visuals, print materials, digital marketing assets, and motion-supported communication across multiple promotional touchpoints.